Examlex
When a theater entices customers to see movies during the daytime by offering tickets at a reduced price, it is trying to solve the services marketing problem of
Push Strategy
A marketing strategy that aims to "push" products towards consumers through channels such as promotions and sales force efforts rather than creating demand through consumer interest.
Sustainable Sourcing
A process of purchasing goods and services that takes into account the long-term impact on people, profits, and planet.
Near-Sourcing
The practice of transferring a business operation or project closer to where it is consumed or where the product is sold, aiming to reduce transportation costs and time.
Intermodal Transportation
The movement of goods in one and the same loading unit or vehicle by successive modes of transport without handling the goods themselves in changing modes.
Q39: You are meeting with the new CEO
Q52: The result of an inventory stockout usually
Q54: Test marketing is an extension of the
Q78: What is concept testing, and why is
Q142: A buyer becomes aware of the product
Q147: Hickory Village Shopping Center has two department
Q166: Describe the three forms of vertical marketing
Q195: As the owner of a services business,
Q219: To expand the number of its retail
Q223: Marketing channels create four types of utility