When a Theater Entices Customers to See Movies During the Daytime

question 95

Multiple Choice

When a theater entices customers to see movies during the daytime by offering tickets at a reduced price, it is trying to solve the services marketing problem of

• A) inseparability.
• B) intangibility.
• C) customer contact.
• D) off-peak demand.
• E) heterogeneity.

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Definitions:

Push Strategy

A marketing strategy that aims to "push" products towards consumers through channels such as promotions and sales force efforts rather than creating demand through consumer interest.

Sustainable Sourcing

A process of purchasing goods and services that takes into account the long-term impact on people, profits, and planet.

Near-Sourcing

The practice of transferring a business operation or project closer to where it is consumed or where the product is sold, aiming to reduce transportation costs and time.

Intermodal Transportation

The movement of goods in one and the same loading unit or vehicle by successive modes of transport without handling the goods themselves in changing modes.