A Small Private College in Tennessee Paid a Large Sum

question 110

Multiple Choice

A small private college in Tennessee paid a large sum of money to a marketing firm to study the college's current marketing strategy and help develop new strategies for attracting students. The college is having a difficult time evaluating the effectiveness of the marketing firm's work because this type of service has many

• A) search qualities.
• B) undefined parameters.
• C) credence qualities.
• D) experience qualities.
• E) unknown results.

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Definitions:

Reinforcement

In psychology, a process where a behavior is encouraged by rewards or discouraged by punishments, ultimately increasing the likelihood of that behavior recurring.

Esteem

The need all humans have to be respected by others as well as by themselves.

Self-actualization

The realization or fulfilment of one's talents and potentialities, considered as a drive or need present in everyone.

Motivation

The inward drive we have to get what we need or want.