Because Services Are Intangible by Nature, Marketers Should Downplay the Tangibles

question 72

True/False

Because services are intangible by nature, marketers should downplay the tangibles associated with a particular service (such as facilities or employees).

---

Definitions:

Tactful

Showing sensitivity and thoughtfulness in dealing with others, especially in difficult or delicate situations.

Negative Decision

A decision that results in a rejection or unfavorable outcome for the recipient.

Company Policy

Guidelines and rules established by an organization to dictate behavior and decisions in the workplace.

Buffer

A temporary storage area used to manage data while it is being transferred from one place to another, ensuring smooth processing.