Intangibility of Services Creates Promotional Challenges Because It Is Difficult

question 131

True/False

Intangibility of services creates promotional challenges because it is difficult to display a service in a store and to demonstrate the quality of a service.

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Definitions:

Phospholipids

A class of lipids that are a major component of all cell membranes as they can form lipid bilayers.

Concentration Gradient

A term describing the difference in the concentration of a substance between two areas, which can drive diffusion.

ATP

Adenosine triphosphate, a molecule that stores and transfers energy within cells, enabling various cellular processes.

Passive Transport

The movement of substances across a cell membrane without the need for energy input, typically along the concentration gradient.