Scenario 14

question 197

Multiple Choice

Scenario 14.1 Use the following to answer the questions.
Liz Claiborne, Inc. markets several different brands, under their own Claiborne name label, as well as others. Their primary brands, such as Liz Claiborne, Liz & Co, and DKNY, are sold to wholesalers. These brands are then available through retail department stores such as Kohl's and Macy's. Their wholesale-based brands division is positioned as customer-focused and cost-efficient. Their premium brands division includes labels such as Kate Spade, Juicy Couture, and Mexx. These premium brands are sold through stores that the Claiborne company owns.
Refer to Scenario 14.1. Liz Claiborne, Inc. uses which type of channel of distribution for its premium brands?

• A) A short, direct channel
• B) A long, direct channel
• C) Multichannel distribution
• D) Horizontal integration
• E) Intensive distribution

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Definitions:

Demographic Needs Analysis

A study aimed at understanding the specific characteristics and requirements of a population or target group within an organization or market.

Growth Experiences

Opportunities or situations that enable individuals or organizations to expand their capabilities, knowledge, and expertise.

Skill Development

The process of identifying, learning, and refining a set of abilities or competencies to enhance one's performance and capabilities.

Employee And Customer Surveys

Tools used to gather feedback and insights from staff and customers to improve services, products, and workplace conditions.