Scenario 14

question 83

Multiple Choice

Scenario 14.1 Use the following to answer the questions.
Liz Claiborne, Inc. markets several different brands, under their own Claiborne name label, as well as others. Their primary brands, such as Liz Claiborne, Liz & Co, and DKNY, are sold to wholesalers. These brands are then available through retail department stores such as Kohl's and Macy's. Their wholesale-based brands division is positioned as customer-focused and cost-efficient. Their premium brands division includes labels such as Kate Spade, Juicy Couture, and Mexx. These premium brands are sold through stores that the Claiborne company owns.
Refer to Scenario 14.1. If Liz Claiborne were to distribute their Kate Spade brand through its company-owned stores and through wholesalers, to major department stores, then Liz Claiborne would be using ____ distribution.

• A) intensive
• B) vertical
• C) horizontal
• D) multichannel
• E) exclusive

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Definitions:

Performance Appraisal

The process of evaluating an employee's job performance and providing feedback on their strengths and weaknesses.

Extinction

In psychology, a process by which a previously learned behavior decreases in frequency or stops altogether as a result of non-reinforcement.

Alternative To Punishment

Techniques or strategies used to modify behavior that do not involve penalizing the individual, focusing on positive reinforcement or corrective measures instead.

Organizational Hierarchy

Refers to the arrangement of individuals within a corporation according to power, status, and job function.