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Scenario 14

question 263

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Scenario 14.2 Use the following to answer the questions.
Star Supplies, Inc. manufactures commercial-grade floor cleaners, such as vacuums and floor polishers. The firm has recently begun manufacturing other janitorial-related product lines, such as paper products and chemical cleaners. Star Supplies distributes its products in two ways. It sells its vacuum, floor polisher, and janitorial supply products to an independent business that takes title to the products and then sells them to various small businesses throughout the region. Also, Star has a list of large businesses that it distributes to directly, on an as-needed basis. These businesses keep very little inventory and purchase janitorial supplies in small quantities. Recently, Star has decided to add two new service product lines-paper shredding and a uniform rental service. Clint Rodriguez, the marketing manager, is conducting a meeting to discuss the ways in which Star can strategically manage these new businesses. Star has the choice of marketing the paper shredding service to their large business clients, by picking up the paper as they drop off the other janitorial supplies, or they can buy a small paper shredding business and market to both large and small business customers. With regard to the uniform rental service, Star can either pick up and deliver the uniforms to the small businesses themselves, or contract that out to a third party.
Refer to Scenario 14.2. Currently, Star is using the ____ approach to distributing its janitorial supplies to its large customers.


Definitions:

Histogram

A graphical representation of data using bars of different heights to show the frequency of data in different intervals.

Interquartile Range

The difference between the 75th and 25th percentiles of a data set, representing the spread of the middle 50% of values.

25th Percentile

The value below which 25% of the observations in a group of data fall, commonly referred to as the first quartile.

75th Percentile

A value below which 75% of the data falls, often used in statistical analysis to measure data distribution.

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