A Channel That Includes Both a Manufacturers' Agent and an Industrial

question 37

Multiple Choice

A channel that includes both a manufacturers' agent and an industrial distributor is appropriate under which of the following circumstances?

• A) When the firm wants specialized personnel to follow up the work of the sales force
• B) When the marketer wishes to enter a new geographic market but does not wish to expand the existing sales force
• C) When only one or two channels of distribution are available for products
• D) When the sales force is large and the marketer is thinking of cutting it down
• E) When customers are highly concentrated in one geographic area

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Definitions:

Media

Various means of communication, such as television, radio, newspapers, and the internet, that reach or influence people widely.

Watergate

A major political scandal in the United States during the early 1970s, involving a break-in at the Democratic National Committee headquarters and the Nixon administration's attempted cover-up.

Media Conglomeration

The process or phenomenon whereby a single corporation owns large numbers of various media outlets across different types of media channels.

Mass Media Usage

Refers to how individuals and groups engage with various forms of media such as television, radio, newspapers, and the internet for information, entertainment, or communication purposes.