If a Firm Decides to Contract Its Physical Distribution Functions

question 209

Multiple Choice

If a firm decides to contract its physical distribution functions to third parties that have no managerial authority within the marketing channel, it is using

• A) outsourcing.
• B) sole-sourcing.
• C) logistics.
• D) wholesaling.
• E) distribution services.

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Definitions:

Percentile Method

A statistical calculation used to determine the value below which a given percentage of observations in a data set falls.

Resamples

The process of drawing repeated samples from observed data, with the aim of estimating a population parameter.

Standard Error

A statistical measure that quantifies the variability or dispersion of a sample mean relative to the true population mean.

Sample Means

The average value of a set of samples, used as an estimate of the population mean in statistical analysis.