What Is the Primary Distinction Between Superstores and Hypermarkets

question 189

Multiple Choice

What is the primary distinction between superstores and hypermarkets?

• A) Superstores offer a wider variety of products than hypermarkets.
• B) Superstores offer low prices while hypermarkets have moderate to high prices.
• C) Hypermarkets have fewer departments but deeper product lines than superstores.
• D) Hypermarkets are larger and have more types of products than superstores.
• E) These two types of retailers carry very different types of products.

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Definitions:

Prospect

A potential customer or client who has been identified as fitting a target market or demographic but has not yet made a purchase.

Mental Steps

The cognitive processes or stages one goes through when solving a problem or making a decision.

Purchasing Decision

The process of evaluating and choosing among alternative products or services to fulfill a need or desire.

Selling Process

A series of steps taken by a salesperson to persuade potential buyers to purchase a product or service, from initial contact to closing the sale.