When a Retailer Advertises a Product and Makes It Available

question 199

Multiple Choice

When a retailer advertises a product and makes it available for purchase through telephone or mail orders, the retailer is using

• A) direct selling.
• B) television home shopping.
• C) telemarketing.
• D) automatic vending.
• E) direct-response marketing.

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Definitions:

Tukey-Kramer

A statistical method used to perform multiple comparisons tests between group means in an analysis of variance setting.

Type I Error

The incorrect rejection of a true null hypothesis, also known as a false positive.

Level Of Significance

The probability of rejecting the null hypothesis in a statistical test when it is actually true, often denoted by alpha and used as a threshold for determining the statistical significance of test results.

CHISQ.TEST()

A function used in spreadsheet programs to calculate the p-value of the chi-square distribution to test the independence of two criteria.