Scenario 15

question 52

Multiple Choice

Scenario 15.1 Use the following to answer the questions. Landry Restaurants, Inc. owns a number of different franchised restaurants, including the Rain Forest Cafe and their recent addition, the T-Rex Cafe. Both the Rain Forest and T-Rex restaurants differentiate themselves from their competitors by offering a unique dining experience. At the Rain Forest Cafe you can dine under a ceiling of lush tropical forest plants while you are viewing the enormous aquarium with exotic fish. Periodically, the rain forest explodes with the sound of waterfalls and birds. Giant stuffed monkeys, parrots, and other jungle creatures are planted within the landscape. The Rain Forest Cafe also contains a gift shop, where customers can purchase T-shirts, hats, and other items emblazoned with the Rain Forest logo. The newer T-Rex Cafe has a similar approach to the uniqueness of the dining experience. The T-Rex Cafe offers guests a hands-on prehistoric experience, including educational, interactive computer screens. Customers can also pan for precious gems and fossils in Discovery Creek or feast on food from the Kitchen of Fire. The T-Rex Cafe also has a gift shop, where customers can purchase items with the T-Rex logo or build their very own stuffed dinosaur, through "Build-a-Dino" by the "Build-a-Bear" franchise. Refer to Scenario 15.1. The lush tropical plants and aquarium represent the ____ of the Rain Forest Cafe.

• A) product lines
• B) retail positioning
• C) scrambled merchandising
• D) atmospherics
• E) category management

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Definitions:

Nepotism

The practice among those with power or influence of favoring relatives or friends, especially by giving them jobs.

Inclusion

Inclusion in the workplace involves creating an environment where all individuals feel appreciated and integrated into the organizational culture, regardless of their differences.

College Education

A level of education that follows the completion of a school providing a secondary education, such as a high school, consisting mainly of the study toward a degree or diploma.

Advanced Degrees

Academic degrees obtained beyond a bachelor's degree, such as master's or doctoral degrees.