A Retail Strategy of Managing Groups of Similar, Often Substitutable

question 244

Multiple Choice

A retail strategy of managing groups of similar, often substitutable products produced by different manufacturers is called

• A) category management.
• B) scrambled merchandising.
• C) line extensions.
• D) aggregate management.
• E) wheel of retailing.

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Definitions:

Low Value

Refers to items or services that are considered to be of lesser worth or importance, either monetarily or in terms of utility.

Expected Profit

An estimate of the potential earnings from an investment or business venture, incorporating the likelihood of different outcomes.

Customers

The individuals or businesses that purchase goods or services offered by companies or sellers.

Product Cost

The total amount of expenses incurred to create a product, including materials, labor, and overhead.