If a Retailer Needed Help with Store Design and Training

question 168

Multiple Choice

If a retailer needed help with store design and training sales personnel, it would most likely use the services of a

• A) full-service wholesaler.
• B) full-price wholesaler.
• C) rack jobber.
• D) cash-and-carry wholesaler.
• E) technical wholesaler.

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Definitions:

Genetic

Pertaining to genes and heredity, explaining how traits and characteristics are passed from parents to offspring.

Contingency

A term used to describe the relation between behaviors and their antecedents and consequences.

Behavior

The observable actions or responses of individuals or groups to internal stimuli or external environments.

Potent Reinforcers

Highly effective incentives or rewards that significantly influence behavior.