The Use of Multiple Distribution Channels That Complement Organizations' Brick-And-Mortar

question 96

Multiple Choice

The use of multiple distribution channels that complement organizations' brick-and-mortar stores with websites, catalogs, and apps where consumers can research products, read other buyers' reviews, and make actual purchases is known as

• A) multichannel retailing.
• B) dual retailing.
• C) multimedia retailing.
• D) dual distribution.
• E) multi-wholesaling.

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Definitions:

Shock Phase

The second stage of the general adaptation syndrome described by Selye.

Alarm Reaction

The initial stage in the stress response in which the body reacts to a stressor with a fight-or-flight response.

Mildly Anxious

Experiencing a low level of anxiety, characterized by slight nervousness or apprehension about a specific situation or task.

Anxiety

A feeling of worry, nervousness, or unease about something with an uncertain outcome.