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Why Is Public Relations an Important Form of Communication About

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Essay

Why is public relations an important form of communication about a company? Discuss negative public relations, and give an example.


Definitions:

Outstanding Shares

The total number of shares of stock that are currently owned by shareholders, including both public investors and restricted insiders.

Fixed Assets

Long-term tangible assets that are used in the operations of a business and are not expected to be consumed or converted into cash in the near term.

Net Present Value

The disparity in present values of cash inflows versus cash outflows within a certain time span.

Equity Shares

Represent ownership shares in a company, giving shareholders voting rights and a claim on company profits in the form of dividends.

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