Subway Is Conducting a Contest in Which Customers Are Asked

question 177

Multiple Choice

Subway is conducting a contest in which customers are asked to name a new sandwich. The winner gets a free sandwich each day for one year and an appearance in one of the company's TV commercials. This contest illustrates Subway's use of the ____ elements of the promotion mix.

• A) advertising
• B) personal selling
• C) sales promotion
• D) public relations
• E) telemarketing

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Definitions:

Suprachiasmatic Nucleus

A small region in the brain's hypothalamus responsible for controlling circadian rhythms, acting as the body's internal clock.

Suprachiasmatic Nucleus (SCN)

A pair of tiny structures in the brain’s hypothalamus that control the timing of circadian rhythms; the biological clock.

Circadian Rhythms

Natural, internal processes that regulate the sleep-wake cycle, repeating roughly every 24 hours.

Suprachiasmatic Nucleus

A small region of the brain in the hypothalamus, responsible for controlling circadian rhythms.