Scenario 16

question 182

Multiple Choice

Scenario 16.2 Use the following to answer the questions.
The manufacturers of Whizz, a new laundry detergent, are developing their promotional plan for the first year. They know they want to use an integrated communications strategy and are considering the use of advertising through TV and magazines, coupons, public relations, sales promotion, and viral marketing. They are not sure when to use each of these methods, however, and have asked for your advice.
Refer to Scenario 16.2. If the manufacturers of Whizz were to partner with Whirlpool to place a bottle of Whizz in each new washer that is purchased during the first year, this would be an example of

• A) advertising.
• B) sales promotion.
• C) viral marketing.
• D) packaging.
• E) publicity-based public relations.

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Definitions:

Advertising Revenue

Income generated by selling commercial or promotional time or space in various media platforms.

News Outlet

An organization that provides news coverage and reports on current events to the public through various media channels.

Congressional Committee

Specialized legislative groups within the United States Congress responsible for conducting hearings, examining and developing legislation, and conducting investigations.

Media Ownership

The ownership and control over media organizations, including television networks, radio stations, newspapers, and websites.