The Cost of ____ Is Usually Substantially Lower Than the Cost

question 146

Multiple Choice

The cost of ____ is usually substantially lower than the cost of ____.

• A) stimulating primary demand; stimulating selective demand
• B) identifying prospects; encouraging product trial
• C) retaining existing customers; acquiring new customers
• D) comparative advertising; pioneer promotion
• E) personal selling; public relations

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Definitions:

Concrete Words

Words that describe specific, observable things, people, or places, as opposed to abstract concepts.

Points

Details or specific pieces of information that contribute to a broader understanding or argument.

Further

Usually means additional to what already exists or has been mentioned, or to a greater extent.

Walk

To move at a regular pace by lifting and setting down each foot in turn, never having both feet off the ground at once.