Slow Feedback, High Absolute-Dollar Outlay, and Difficulty in Measuring Effects

question 39

Multiple Choice

Slow feedback, high absolute-dollar outlay, and difficulty in measuring effects on sales are disadvantages of which promotion mix ingredient?

• A) Advertising
• B) Public relations
• C) Sales management
• D) Sales promotion
• E) Personal selling

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Definitions:

Dissociation

A split in consciousness, which allows some thoughts and behaviors to occur simultaneously with others.

Hypnagogic Sensations

Experiences or hallucinations that occur in the transitional state from wakefulness to sleep.

Openness To Suggestion

The trait or tendency of being willing to consider or accept new ideas and changes, often assessed in psychological and behavioral contexts.

Physical Stamina

The ability of a person to exert themselves for long periods without getting overly tired.