The Sharper Image Likes to Use Nonpersonal Communication in News

question 90

Multiple Choice

The Sharper Image likes to use nonpersonal communication in news story form such as press releases for its new and improved products. This is an example of

• A) sales promotion.
• B) direct marketing.
• C) personal selling.
• D) publicity.
• E) social media.

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Definitions:

Customer Account

An account maintained by a business for each customer to track transactions, balances, and other relevant information.

Supplier's Account

An account kept by a business to record transactions (like purchases and payments) related to a specific supplier.

Purchases Journal

A specialized accounting journal used to record all purchases of merchandise, inventory, and other supplies on credit.

Life Vests

Safety devices designed to keep an individual afloat in water and reduce the risk of drowning.