Subway Is Conducting a Contest in Which Customers Are Asked

question 177

Multiple Choice

Subway is conducting a contest in which customers are asked to name a new sandwich. The winner gets a free sandwich each day for one year and an appearance in one of the company's TV commercials. This contest illustrates Subway's use of the ____ elements of the promotion mix.

• A) advertising
• B) personal selling
• C) sales promotion
• D) public relations
• E) telemarketing

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Definitions:

Dishonest Technique

A dishonest technique involves methods or strategies intended to deceive, manipulate, or mislead individuals or groups for various purposes.

Online Scam Emails

Unsolicited emails that attempt to deceive recipients into revealing personal information or sending money by pretending to be legitimate entities.

We-Viewpoint

The perspective or writing style that prioritizes collective involvement or action, often using the first-person plural pronoun "we" to foster inclusivity.

Reader's Center

A dedicated space or service designed to support and enhance the reading experience, often found in libraries or educational institutions.