Today, Technology Is Allowing Marketers to Be More Precise in Targeting

question 28

True/False

Today, technology is allowing marketers to be more precise in targeting individual customers.

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Definitions:

Credit Card

A payment card issued to users as a method of payment allowing the cardholder to pay for goods and services on the basis of the holder's promise to pay for them.

Notes Receivable

Claims or obligations due to a business from others, payable within a specified time period, often with interest.

Accounts Receivable

Money owed to a business by customers for products or services provided on credit.

Trade Receivables

Amounts owed to a business by its customers arising from the sale of goods or services on credit.