You Are Working with a Sales Management Consultant on Ways

question 212

Multiple Choice

You are working with a sales management consultant on ways to improve your company's sales performance. Your company sells high-end consumer products. You and the consultant agree your promotional activities need to include more direct interaction with your customers. Based on this information, which of the elements of promotion should you emphasize more?

• A) Advertising
• B) Sales promotions
• C) Personal selling
• D) Public relations
• E) Discounting

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Definitions:

Real Value

The value of an object, good, or service that has been adjusted for inflation, representing the purchasing power over time.

Good X

A placeholder term often used in economics to represent a generic good or product in theoretical models and discussions.

Good Y

A generic term used in economic models to represent a specific type of product or commodity.

Consumer Price Index

An index that measures changes in the price level of a market basket of consumer goods and services purchased by households, indicative of inflation or deflation.