Old Spice Created a Series of Online Videos on YouTube

question 223

Multiple Choice

Old Spice created a series of online videos on YouTube through its "The Man Your Man Could Smell Like" campaign in which the main character responded to viewer questions. These entertaining videos were shared by thousands of people, spreading the message created by Old Spice. This is an example of

• A) personal selling.
• B) sales promotion.
• C) viral marketing.
• D) advertising.
• E) public relations.

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Definitions:

Adjusted Coefficient

A modified version of a coefficient in statistical models that accounts for the number of predictors or the sample size to avoid overfitting.

Multiple Regression

A statistical method that utilizes a number of predictor variables to determine the outcome of a criterion variable.

Life Expectancy

An average estimate of the number of years a person or organism is expected to live, based on statistical analyses of age-specific mortality rates.

Regression Model

A statistical model that analyzes the relationship between a dependent variable and one or more independent variables.