Old Spice Created a Series of Online Videos on YouTube

question 223

Multiple Choice

Old Spice created a series of online videos on YouTube through its "The Man Your Man Could Smell Like" campaign in which the main character responded to viewer questions. These entertaining videos were shared by thousands of people, spreading the message created by Old Spice. This is an example of

• A) personal selling.
• B) sales promotion.
• C) viral marketing.
• D) advertising.
• E) public relations.

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Definitions:

Degrees Of Freedom

The number of values in a study that are free to vary when statistics, like variance, are being calculated, influencing the shape of various distributions.

Parameters Estimated

The process of using sample data to estimate the values of parameters in a statistical model.

Normal Population

A population that follows a normal distribution, where the mean, median, and mode are equal, and the data symmetrically distributes around the mean.

Degrees Of Freedom

The quantity of unique variables or figures permissible in a statistical distribution adhering to set restrictions.