Dial Soap's Advertising Slogan "Aren't You Glad You Use Dial

question 181

Multiple Choice

Dial Soap's advertising slogan "Aren't you glad you use Dial? Don't you wish everybody did?" exemplifies the use of ____ advertising.

• A) reinforcement
• B) offensive
• C) comparative
• D) institutional
• E) defensive

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Definitions:

Delusion

A false belief or judgment about external reality, held with conviction despite evidence to the contrary.

Adoption

The legal process of taking and raising a child that is not biologically one's own as if they were.

Dog

A domesticated carnivorous mammal that typically has a long snout, an acute sense of smell, and a barking, howling, or whining voice.

Schizophrenic Parents

Parents who have been diagnosed with schizophrenia, a mental disorder characterized by distortions in thinking, perception, emotions, language, sense of self, and behavior.