Why Should a Benchmark Statement Be Included in Advertising Objectives

question 123

Multiple Choice

Why should a benchmark statement be included in advertising objectives?

• A) Shareholders want to see where a company is in relation to competition.
• B) It is useful in determining whether retailers have increased their sales over the year.
• C) It gives an indication of how the advertising message is best presented.
• D) Without a reference point, it is difficult to determine to what degree objectives have been accomplished.
• E) Objectives become more easily attainable when such a statement is included.

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Definitions:

Psychological Problems

Mental or emotional issues that can affect a person's thoughts, behaviors, and overall well-being, often requiring professional intervention.

Freud

An Austrian neurologist named Sigmund Freud, who established psychoanalysis, a technique to address mental disorders through conversations between a psychoanalyst and their patient.

Behaviourism

A theory of learning which states that all behaviors are acquired through conditioning, emphasizing the importance of observable actions over internal phenomena like thoughts and feelings.

Consequences

The outcomes or effects that follow from a particular action or condition, either positive or negative.