An Advertising Platform Should Consist of Issues That Are Important

question 193

Multiple Choice

An advertising platform should consist of issues that are important to consumers. Selling features should be important to consumers and should be features that

• A) competitive products lack.
• B) can be seen easily in a photograph.
• C) are familiar concepts to those in the target market.
• D) competitive products have as well.
• E) are reasonably inexpensive to develop.

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Definitions:

Libertarians

Individuals who advocate for minimal government intervention in the private lives of citizens and emphasize individual freedom and voluntary association.

Marginal Utility

The additional satisfaction or benefit received by consuming one more unit of a good or service.

Utilitarianism

A moral theory that advocates for actions that maximize happiness and well-being for the greatest number of people.

Liberalism

A belief system centered on the principles of freedom, the governed's agreement, and equal treatment under the law.