If Target Were to Base Its Advertising Appropriation on the Amount

question 212

Multiple Choice

If Target were to base its advertising appropriation on the amount that Walmart spends, it would be using the ____ approach.

• A) objective-and-task
• B) percent-of-sales
• C) industry-standard
• D) arbitrary
• E) competition-matching

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Definitions:

Ethical Relativism

The theory that moral principles are not universal but instead vary depending on culture, individual perspective, or societal norms.

Objective Standards

Criteria established by facts or law to make judgments based on unbiased benchmarks or guidelines rather than personal feelings or opinions.

Act Utilitarianism

A form of utilitarianism that evaluates the morality of actions based on the amount of happiness they produce in the outcome.

Ethical Theory

Philosophical thinking about morality, encompassing principles and guidelines that dictate what is right and wrong behavior.