Todd Is Developing a Print Advertisement for Aflac

question 35

Multiple Choice

Todd is developing a print advertisement for Aflac. He knows that the ______ is a critical component of the copy because _____.

• A) headline; it determines the final layout design
• B) headline; it is often the only part of the advertisement that is read
• C) artwork; it takes up the most space
• D) tagline; it links the copy to the signature
• E) slogan; it links the artwork to the signature

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Definitions:

Alcohol

Any organic compound where the hydroxyl functional group (–OH) is bound to a carbon atom.

Aldehydes

Organic compounds characterized by the functional group -CHO, where the carbon atom is double bonded to oxygen and single bonded to hydrogen.

Functional Group

A specific grouping of atoms within a molecule that has a characteristic chemical behavior and properties.

R-(C=O)H

A general formula representing aldehydes, organic compounds where the carbonyl group is bonded to a hydrogen atom.