Matt Was in a Group Considered to Be Actual or Potential

question 113

Multiple Choice

Matt was in a group considered to be actual or potential purchasers of a new mountain bike produced by Specialized Sports. He and the other consumers were shown three different advertisements and asked to judge several dimensions of each one. Matt participated in a(n)

• A) posttest consumer group.
• B) panel of advertising experts.
• C) consumer jury.
• D) customer ad panel.
• E) ad preview group.

---

Definitions:

Loss on Disposal

The financial loss incurred when an asset is sold, discarded, or disposed of for less than its carrying value on the books.

Prior Period Adjustment

Adjustments made to a company's financial statements to correct previously made errors in those statements from earlier periods.

Cumulative Preferred

Refers to preferred stock where dividends accumulate if not paid out, with these unpaid dividends required to be paid out before any dividends can be issued on common stock.

Treasury Stock

Shares that were issued and subsequently reacquired by the issuing company, reducing the amount of outstanding stock.