Debra Has Been Given the Responsibility of Determining the Advertising

question 45

Multiple Choice

Debra has been given the responsibility of determining the advertising appropriation for her firm's newest marketing campaign. At first she thinks that determining the advertising objectives and breaking them into tasks is the best way. However, Debra notices that past sales have been relatively constant, she multiplies the firm's past sales by a standard percentage based on what her firm usually spends on advertising. Debra is using the ________________ approach. The problem of this approach is that it assumes _________________________.

• A) objective-and-task; the effort required is minimal
• B) objective-and-task; advertising creates sales
• C) percent-of-sales; advertising creates sales
• D) objective-and-task; sales create advertising
• E) percent-of-sales; sales create advertising

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Definitions:

Professional Development

Activities that develop an individual's skills and knowledge required for their professional life, including courses, workshops, and self-study.

Educator Expenses

An adjustable gross income deduction for teachers and eligible educators for unreimbursed expenses on supplies and equipment used in the classroom.

Self-employment Taxes

Taxes that self-employed individuals must pay, covering Social Security and Medicare contributions.

Above-the-line Deduction

Deductions from gross income that are subtracted to calculate adjusted gross income on a tax return, potentially reducing taxable income.