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What Are the Major Components of a Media Plan? What

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What are the major components of a media plan? What factors must be considered as the media plan is implemented?


Definitions:

Dislikes

The feeling of not finding pleasure or agreement in someone or something, often leading to avoidance or negative attitudes.

Judgments

The ability to make considered decisions or come to sensible conclusions based on an evaluation of available evidence and information.

Emotional Intelligence

The ability to understand, use, and manage one's own emotions in positive ways to relieve stress, communicate effectively, empathize with others, and overcome challenges.

Behaviors

The actions or reactions of individuals or groups in response to internal or external stimuli.

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