Why Should a Benchmark Statement Be Included in Advertising Objectives

question 123

Multiple Choice

Why should a benchmark statement be included in advertising objectives?

• A) Shareholders want to see where a company is in relation to competition.
• B) It is useful in determining whether retailers have increased their sales over the year.
• C) It gives an indication of how the advertising message is best presented.
• D) Without a reference point, it is difficult to determine to what degree objectives have been accomplished.
• E) Objectives become more easily attainable when such a statement is included.

Learn the tax return preparation and filing requirements for C corporations.

Know the characteristics and tax treatment of corporate distributions to shareholders.

Understand the taxation of corporate distributions of property to shareholders.

Gain insight into the special tax treatment and provisions applicable to corporations, including alternative minimum tax and specific deductions.

---

Definitions:

Obesity

A medical condition characterized by an excessive accumulation of body fat, often defined by a body mass index (BMI) of 30 or higher.

Overweight

A condition characterized by having more body weight than is considered normal or healthy for a certain height, often due to excess body fat.

Diabetic Neuropathy

A type of nerve damage that can occur with diabetes, affecting primarily the legs and feet.

Pancreatic Beta Cells

Specialized cells in the pancreas responsible for the production and release of insulin.