General Mills Used a Panel of Consumers to Evaluate Its

question 153

Multiple Choice

General Mills used a panel of consumers to evaluate its Cheerios campaign featuring children who read the cereal box and try to persuade their parents to watch their cholesterol. These consumers judged the advertisements prior to the execution of the advertising campaign. This is an example of a(n)

• A) pretest.
• B) inquiry.
• C) recognition test.
• D) recall test.
• E) posttest.

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Definitions:

Rotational Movements

Movements around an axis, such as turning the head from side to side or rotating an arm at the shoulder.

Horizontal Acceleration

Acceleration of an object in a direction parallel to the earth’s surface.

Romberg Test

A clinical test of the body's sense of positioning (proprioception), used for diagnosing neurological function.

Nystagmus

Involuntary, rapid, and repetitive movement of the eyes, which can be horizontal, vertical, or rotary.