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Rick is a sales representative for Lucent Technologies. He has reviewed a prospect's account and credit history, identified product needs, and gathered the appropriate literature he needs. Rick feels he is ready for the ____ step of the personal selling process.
Temporary Investments
Short-term financial assets that can be easily converted into cash, typically within a year.
Cash Earn
The process of receiving money as a result of selling goods or services, investments, or other business activities that generate income.
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