Personal Selling Is Generally the Most Expensive Element in the Promotion

question 12

True/False

Personal selling is generally the most expensive element in the promotion mix.

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Definitions:

Historical Average

A statistical measure that represents the average outcome of a set of data over a previous period.

Rate of Return

The increase or decrease in the value of an investment during a specific timeframe, represented as a proportion of the investment's initial outlay.

Commodity

A basic good used in commerce that is interchangeable with other commodities of the same type; common examples include grains, gold, beef, oil, and natural gas.

Derivative Markets

Financial markets for instruments like futures, options, and swaps, whose value is derived from an underlying asset such as commodities, stocks, or currencies.