Which of the Following Statements Is Not True About the Follow-Up

question 8

Multiple Choice

Which of the following statements is not true about the follow-up step of the personal selling process?

• A) The salesperson should contact the customer to see if there are any problems with the product.
• B) Following up aids the salesperson in creating a solid relationship with the customer.
• C) The salesperson can try to determine the customer's future needs.
• D) The follow-up helps create loyalty on the part of the buyer.
• E) Salespeople should only follow up with dissatisfied customers.

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Definitions:

Equilibrium Price

The market price at which the quantity of a good or service demanded equals the quantity supplied, leading to market equilibrium.

Short Run

A period of time during which at least one input in the production process is fixed, limiting the ability of a business to adjust to changes in market demand.

Industry Supply

The aggregate production of goods or services that companies within a particular sector can and want to offer at different pricing points.

Pure Competition

A market structure characterized by a large number of small firms producing identical products, where no single company has pricing power and market entry and exit are relatively easy.