Which of the Following Is a Reason Why Sales Promotion

question 216

Multiple Choice

Which of the following is a reason why sales promotion has increased over the past 30 years?

• A) Resellers are more interested in long-term performance over short-term profitability.
• B) Heightened concerns about value have made customers more responsive to promotional offers.
• C) It is unanimously agreed that sales promotion is more effective than advertising.
• D) Sales promotion is less expensive and often makes up the entire integrated marketing strategy.
• E) Consumers and resellers have begun to place more importance on quality over value.

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