Which of the Following Is True About Price

question 32

Multiple Choice

Which of the following is true about price?

• A) Price has no psychological impact on customers.
• B) Price always takes the form of money paid.
• C) Price relates directly to variable costs.
• D) Marketers do not use price symbolically.
• E) It is the only marketing mix variable that can be changed quickly to respond to shifts in demand.

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Definitions:

Proglottids

Segments that make up the body of tapeworms, each containing a complete set of reproductive organs, and capable of developing into a new organism.

Scolex

Tapeworm head region; contains hooks and suckers for attachment to host.

Chitin

Strong but flexible nitrogenous polysaccharide found in the exoskeleton of arthropods and in the cell walls of fungi.

Integument

The outer protective layer or covering of an organism, which in animals is usually the skin, and in plants, the epidermis or outer layer.