Which of the Following Is True About Non-Price Competition

question 180

Multiple Choice

Which of the following is true about non-price competition?

• A) A major advantage of nonprice competition is flexibility.
• B) Nonprice competition does not allow the marketer to build brand loyalty.
• C) Price wars may result from nonprice competition.
• D) In nonprice competition, marketers distinguish their brands with unique product features.
• E) In nonprice competition, marketers do not use promotion.

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Definitions:

Unconditional Positive Regard

An attitude of total acceptance and support, regardless of what a person says or does, primarily important in client-centered therapy.

Carl Rogers

An influential American psychologist and among the founders of the humanistic approach to psychology, known for his client-centered therapy.

Nonjudgmental

Adopting an attitude of acceptance and openness, refraining from passing judgment on or criticizing others' feelings, behaviors, or thoughts.

Active Listening

The process of listening attentively while someone else speaks, paraphrasing and reflecting back what is said, and withholding judgment and advice.