Price Wars Tend to Be Disadvantageous to Retailers

question 163

Multiple Choice

Price wars tend to be disadvantageous to retailers. Why, therefore, would a retailer want to lower prices and take the chance of inciting a price war?

• A) To reduce long-term costs
• B) To raise profit margins
• C) To develop a sustainable advantage
• D) To enter a new market
• E) To boost market share

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Definitions:

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