Generally, Customers Are Most Likely to Rely on the Price-Quality

question 95

Multiple Choice

Generally, customers are most likely to rely on the price-quality association when

• A) they cannot judge the quality of the product for themselves.
• B) the product is a well-known brand.
• C) customers can judge the product's quality for themselves.
• D) the product is purchased through the use of the Internet.
• E) products are being purchased from well-established retailers that are familiar to customers.

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Definitions:

Main Effects

The direct influence of an independent variable on a dependent variable in an experimental study.

Independent Variable

A variable in an experiment that is manipulated or changed to observe its effect on a dependent variable.

Dependent Variable

In statistical analysis, this is the variable that is being tested and measured, often seen as the outcome influenced by independent variables.

Marginal Mean

The mean of a variable across levels of another variable, typically in the context of analysis of variance.