Scenario 19

question 125

Multiple Choice

Scenario 19.2 Use the following to answer the questions.
The BASF Chemical Company in Germany has developed a new rubberized coating. The product has an application for cell phones and other hand-held electronic devices that gives them protection from falls and scratches. BASF plans to market the product directly to businesses that manufacture the casings for these types of products. BASF currently uses a system of salespeople headquartered in Germany, while its primary business customers are in China.
Refer to Scenario 19.2. BASF is considering the problem of actual distance in delivering its product from the plant in Germany to some of its customers in China. Which pricing strategy would help overcome this problem?

• A) Geographic
• B) Transfer
• C) Commercial
• D) Transit
• E) Factory

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Definitions:

Operating Leverage

A measure of how sensitive a company's operating income is to a change in revenue, indicating the degree to which a firm can increase operating income by increasing sales.

Severe Damage

Refers to extensive physical harm or destruction to property, objects, or systems.

Economy Turn

A term possibly meant to describe a significant change or pivot in the economic conditions or trends.

Managerial Options

Financial incentives given to managers and executives, often in the form of stock options, to align their interests with those of the shareholders by motivating them to enhance the company's value.