Naomi Spoor Works for IBM as a District Manager and Travels

question 178

Multiple Choice

Naomi Spoor works for IBM as a district manager and travels frequently for business. She enjoys fashion and is always dressed in a stylish suit with stiletto heels. She's an avid reader of fashion blogs and magazines and shops the high-end stores in New York City, Boston, Chicago, or Los Angeles when she's in those locations as part of her corporate travel. Naomi's favorite brand of shoe is Christian Louboutin, which features the distinctive red sole. Although the shoes cost over $900 per pair, Naomi has between four and six pairs in her closet and believes they are the most stylish and comfortable dress shoe. She also likes the subtle feature of the red soles, which are very distinctive and signify that the shoes are expensive and made by the famous French designer. Which of the following best describes Naomi's purchasing style for the Christian Louboutin shoes?

• A) Prestige-sensitive
• B) Value-conscious
• C) Price-conscious
• D) Quality-conscious
• E) Economy-sensitive

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Definitions:

Territories

Territories in sales and marketing refer to designated geographical areas or customer segments assigned to a sales representative or team to manage and develop business within.

Geographical Sales Organization

An organizational structure of a sales team that assigns sales representatives to specific geographic territories or locations.

Geographical Sales Organization

A sales strategy that divides an organization's market based on geographical locations to better cater to customer needs.

Travel Time

The duration required to move from one location to another, often considered in planning and logistics.