The Practice of Using Marketing Communications to Make Products or Services

question 55

Multiple Choice

The practice of using marketing communications to make products or services seem more sustainable than they truly are is known as _____.

• A)whitewashing
• B)greenwashing
• C)puffery
• D)viral marketing
• E)deceptive marketing

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Definitions:

Facial-Feedback Hypothesis

The idea that facial movements can influence emotional experience, suggesting that smiling can make you feel happier.

Emotional Experiences

The personal feelings and reactions that an individual has in response to various stimuli or situations.

Facial Muscles

The muscles beneath the skin of the face, responsible for facial expressions and communication.

Evolutionary Psychologists

Researchers who study the psychological adaptations and traits that arise from natural selection and how these shape human behavior and cognitive processes.