For Global Marketers, the Web Could Affect the Firm's High

question 32

Multiple Choice

For global marketers, the Web could affect the firm's high margins because of:

• A)profit transparency.
• B)channel transparency.
• C)price transparency.
• D)channel captaincy.
• E)knowledge transparency.

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Definitions:

Goal Isomorphism

In groups, a state in which group goals and individual goals held by a member are similar in the sense that actions leading to the attainment of group goals also lead simultaneously to the attainment of individual goals.

Primary Groups

Social groups characterized by close, personal, and enduring relationships, often playing a critical role in socialization.

Secondary Groups

These refer to larger and more impersonal groups that are task-focused and time-limited, typically formed around interests, activities, or specific goals.

Informational Influence

In groups, a form of influence that occurs when a group member accepts information from others as valid evidence about reality. Influence of this type is particularly likely to occur in situations of uncertainty or where there are no external or “objective” standards of reference.