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Discuss Some of the Ramifications of the Internet for Global

question 25

Essay

Discuss some of the ramifications of the Internet for global marketing strategies.Also explain some of the challenges faced by international marketers in the areas of global branding and Internet-based new products.


Definitions:

Labor Costs

The total expense incurred by employers for the wages, benefits, and taxes associated with the workforce.

Capital-Intensive

A production process that requires a higher ratio of capital (machinery, equipment) to labor.

Technical Assistance

Support provided in the form of expertise, skills, or information to help entities improve their performance or achieve specific objectives.

Productivity Program

A set of initiatives or software applications designed to increase efficiency and output of workers or production processes.

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