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In Internet advertising, by clicking on the banner ad, users can be taken to the:
Figure-ground Relationships
A perceptual separation between an object (the figure) and its immediate background (the ground), crucial in visual recognition and understanding.
Color Constancy
Perceiving familiar objects as having consistent color, even if changing illumination alters the wavelengths reflected by the object.
Surrounding Objects
Physical items or entities located in the immediate environment around a person or the focus of attention.
Lightness Constancy
The ability of the human visual system to perceive the whiteness, greyness, or blackness of objects under varying lighting conditions as unchanging.
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