International Marketers Who Plan on Using the Web as an Advertising

question 27

Multiple Choice

International marketers who plan on using the Web as an advertising tool should familiarize themselves with:

• A)advertising regulations and restrictions in foreign markets.
• B)search engines.
• C)distribution channels.
• D)digital networks.
• E)digital suppliers.

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Definitions:

Marginal Revenue

The additional income that is gained from selling one more unit of a good or service, crucial for businesses when deciding how much to produce.

Total Cost

The complete cost of production that includes both fixed and variable costs incurred in creating goods or services.

ATC

Stands for Average Total Cost, which is the total cost per unit of output produced by a firm.

Marginal Cost

Marginal cost is the increase or decrease in the total cost of a production run for making one additional unit of an item.